#SpotTheCow dairy campaign is underway on campus

A yearlong dairy promotion campaign has started this fall on Ohio State’s Columbus campus. Called #SpotTheCow, it targets students’ attitudes and behaviors surrounding dairy and calcium intake.

With educational messaging rooted in the U.S. Department of Agriculture’s MyPlate guidelines for college students, the campaign is using social media, posters, fliers, interactive activities and other ways to help undergraduate students, especially incoming first-year students, recognize the importance of including dairy and other calcium-rich foods and beverages in their diets.

“In the transition from home to campus, college students, particularly freshmen, are vulnerable to experiencing a decrease in diet quality, including dairy and calcium intake,” said principal investigator Carolyn Gunther, nutrition specialist with OSU Extension’s Family and Consumers Sciences program and an assistant professor in the Department of Human Sciences.

Julie Kennel, program director of the department’s dietetic internship, is co-principal investigator. The project director is Jamie Seger, educational technology specialist with Family and Consumer Sciences.

The campaign is funded by a grant from the American Dairy Association Mideast.

For more information, visit the campaign’s Facebook page.