COLUMBUS, Ohio – Ohio farmers and food producers can learn how to target and communicate with consumers to help increase the visibility and economic potential of their businesses at a workshop offered at three Ohio locations in March and April.
The Educational Marketing Program workshop is being offered by specialists from the Direct Agricultural Marketing Program of Ohio State University Extension and the Ohio Department of Agriculture’s Ohio Proud program. OSU Extension is the outreach arm of the College of Food, Agricultural, and Environmental Sciences at The Ohio State University. The Ohio Proud program identifies and promotes food and agricultural products made and grown in Ohio.
The workshop is designed to offer food producers practical information on best marketing practices, including strategies that can be used to better promote their direct marketing businesses, said Christie Welch, director of OSU Extension’s agricultural marketing program.
A goal of the workshop, Welch said, is to help food producers increase the effectiveness of their marketing by learning how to communicate directly to their target customers.
"The workshop can help growers, food producers and direct marketing business owners walk away with a better understanding of how to communicate with and more effectively engage their target customers,” Welch said.
The program will also feature an overview of the Ohio Proud program presented by Lori Panda, senior program manager. The workshop will be offered in three locations statewide:
- March 28 from 9 a.m. to 3 p.m. at the Ohio Department of Agriculture, 8995 E. Main St., in Reynoldsburg.
- March 30 from 9 a.m. to 3 p.m. at the Ohio State University South Centers, 1864 Shyville Road, in Piketon.
- April 4 from 9 a.m. to 3 p.m. at OSU Extension’s Huron County office, 180 Milan Ave., in Norwalk.
Registration is required and is $15 by March 22. It includes a box lunch and handouts. Payments can be mailed to Ohio Proud, 8995 E. Main St., Reynoldsburg, OH 43068. Contact Welch at 740-289-2071 or email@example.com or Panda at 614-466-8798 or Lori.Panda@Agri.ohio.gov with questions.