First Run Friday: Communicating During Crisis in an Organization Online

As leaders, it is important to develop a plan before a crisis happens. Having a good communication plan leads to a better work environment, which leads to higher employee engagement and morale. Effective and efficient communication leads to higher productivity levels, and thus higher profits. 

How will you share vital information with your employees before the public? Do you currently have a crisis communication plan in place? Do you have Social Media Guidelines? In planning for an upcoming crisis, leaders need to include how they will communicate with their employees and outline their expectations. 

During this workshop, participants will:

  • Learn why it is important to develop Social Media Guidelines for employees before a crisis
  • Discover why it is important to have a communications plan during a crisis
  • Gain new tips and tools for communicating during a crisis