Grad student wins national video award

Woman receiving flowers

Jaclyn Fiola, a graduate student in Horticulture and Crop Sciences, won the American Floral Endowment's #FlowerLoveVideoContest sponsored by Asocolflores and funded through the Floral Marketing Research Fund (FMRF). See her video at the bottom of the newsletter.

More than 50 flower lovers from across the country submitted creative videos for this contest that featured and promoted the use and giving of fresh flowers. Entries included skits, animation, surprise moments, artistic montages and testimonials.

Fiola's entry, "Let Happiness Bloom," won the grand prize, which included $4,000. It features various people receiving flowers on different occasions — including birthdays, graduationa, holidays, and "just because" — and the joy on their faces after receiving the special gifts.

"As a student studying horticulture, it means a lot to be recognized and I'm grateful for the opportunity to promote the floral industry and the gift of flowers," Fiola said.

"I believe videos like these can tell a story that both informs and encourages people to buy more flowers."

The contest was created based on results from the 2016 FMRF-funded study "Marketing Tactics to Increase Millennial Floral Purchases," also sponsored by Asocolflores.